I have long been a fan of the ‘heroic age’ of exploration: Mallroy and Irvine, Captain Scott, Ernest Shackleton, Ray Mears. These names echo through the ages. Finding the Poles and Everest somewhat inaccessible I have conducted some of my own, more modest, but nonetheless equally perilous, expeditions through modern life. Here I bring you my experiences and some advice for fellow explorers.
The map on first glance is not overly complicated though the ‘find your way in the Self Serve Furniture Area’ diagram looks like a schematic of a nuclear reactor.
The more you wander the show room though, the more the map starts to take on the appearance of a diabolical maze. The clean, ordered white lines of the Showroom and Market Hall diagrams, and the gently meandering dotted white line that marks out your seamless progress through the store, bears no relation to the reality of the situation you find yourself in when ‘on the ground’.
Upon arrival in the entrance foyer you are immediately presented with a scene reminiscent of the American withdrawal from Saigon, minus the helicopters. The flow of humanity through the seemingly haphazardly arranged layout of the store presses you onward. No beating against the tide here. Missed the stylish chrome towel rail you saw on their website last night? Can’t find that discounted storage unit that you thought would be in the ‘bedroom area’ but wasn’t? Thinking of turning back for a second look? Forget it.
I turned back, like a salmon seeking it’s spawning ground. I decided to swim against the tide to locate a desktop lamp that I thought would look nice on our kitchen table. The name of the item was a string of vowels, some with umlauts hovering over them, no consonants, which made pronunciation inadvisable. Asking for help was rendered futile. ‘Are you looking for the Äeoiae or the Øöeaüo?’
I saw grown men weeping.
Advice for fellow explorers
Items to pack for your journey:
- Tamazepan or Valium and/or sizable hip flask containing spirits depending on the length of stay.
- Mindfulness colouring book and pencils in case things really do get testing.
- Compass, in case you find that the map you pick up at the entrance doesn’t match the layout of the store (as I did). I had to escape through a ventilation duct.
- Credit card: just as the 1921 expedition members to Everest found the silent whiteness of the ice – bound world they discovered powerfully alluring, deciding to go back several times until most of them were dead, so will you find the siren call of cheap, minimalist Swedish designed furniture difficult to resist.