Every week I try a different self – help guide’s life advice. Last week I reviewed Marie Kondo’s The Life – Changing Magic of Tidying. This week I tackle Paul Arden’s It’s Not How Good You Are, It’s How Good You Want To Be.
Sandwiched somewhere between a career’s advice lecture and an evangelical call to self – improvement for anyone with a creative bent, this little book is small enough to fit in the pocket and short enough to read in a matter of minutes. That’s not to say the ideas in it aren’t profound though.
Arden’s little book was a sensation when it was first published in 2003 and has entered the hearts and minds of many an ambitious, bright young thing since. Arden’s prose is direct and bossy, but his message is never less than engaging and thought provoking.
‘So how good do you want to be?’ he asks at the outset.
Well, I don’t know, you think. Probably quite good. Fairly soon though you get the sense that this isn’t good enough for Paul Arden. ‘You can achieve the unachievable.’ he exhorts. By the third page in I’m feeling ecstatic.
Many of the messages are counter – intuitive: ‘It’s right to be wrong,’ ‘fail, fail again, fail better,’why do we strive for excellence when mediocrity is required?’ And Arden’s wisdom is delivered with such clear – eyed certainty that you get caught up in it. The layout of every page is delicious, the bold titles and large text allied with clean, monochrome images mean that it’s easy on the eye. You wouldn’t expect anything less from a former Executive Creative Director at Saatchi and Saatchi though would you?
So I’ve been trying to apply the book’s message of ambition, self promotion and positive thinking to my life. I’ve been relentlessly chipper at work. Emma, my colleague, took me aside to ask me if everything was alright. ‘You keep talking to everyone like you’re reading from a leadership manual,’ she said worriedly. ‘Have you been getting enough sleep?’ ‘Without a goal it’s difficult to score,’ I replied, assertively.
I’ve designed myself some business cards. I’m a teacher so they say ‘Headteacher’ on them.
I handed them out in the staff room at work which went down well. People asked me if I’d gone mad and the real Headteacher said he wants a meeting with me. ‘Getting fired can be a positive career move,’ Arden assures me on page 70. Which is comforting to know.
It’s not How Good you Are…’ is not really a self – help book. You will find it in Waterstone’s in the grey area to the right of the self-help section headed ‘smart thinking’. I’m not sure how much of this book is smart thinking and how much has little thinking behind it. If you suspend your judgement then it’s freshness and energy is infectious.
And then sometimes you come across a picture of some pigeons on a plinth and you are a little baffled.
‘Don’t be afraid of silly ideas.’ (Page 58)
Next week I’m trying Daniel Levitin’s The Organised Mind. If you have read any of the books I’ve discussed on my blog or would like to suggest a favourite self – help book for me to try out then please comment, tweet @TmhoLudek, check out my Facebook or email firstname.lastname@example.org.
Look forward to hearing from you all.